Ever rolled out what you thought was a killer offer and got crickets?

Let’s unpack that.

As a new coach, you’ve tried to create an offer – "Achieve X in Y time, or I'll pay you." It’s supposed to be irresistible, right? But the seats are empty.

The silence? Deafening.

Here's the twist – such 'no-brainer' offers, which new coaches often create, aren't always the magnets we think they are. They sound perfect on paper, 'Maximum Desirability with Minimum Risk', yet they can set off every alarm in the book.

When a dream opportunity lands with zero catch, it doesn’t get hearts racing in excitement. More often, it triggers the 'too good to be true' siren.

The skepticism is real.

"Fear speaks louder than desire," remember that, especially when you're trying to create an offer as a new coach.

When there’s nothing to lose, our brains go on high alert, searching for the hidden danger.

"It's quiet...too quiet."

"What's the catch?"

"Is this for real?"

And here’s the kicker – the moment you start defending your offer as legit, it's game over.

Why? Because true value doesn't need a salesman; it sells itself.

So, how can you, as a new coach, create an offer that’s genuinely attractive without setting off the 'scam' radar?

These principles can help make your offers more compelling and increase the likelihood of conversion by appealing to the psychological patterns that guide human decision-making.

Here's how each principle could apply as you create an offer:

1. Reciprocity:

   As a new coach, if you provide a free coaching session, a valuable e-book, or a useful webinar, prospects may feel inclined to reciprocate the favor by engaging with your paid services.

2. Commitment and Consistency:

   When clients commit to a small action, like signing up for a free newsletter or a low-cost trial, they're more likely to maintain consistent behavior by purchasing more expensive offerings later.

3. Social Proof:

   Showcasing client testimonials, case studies, and success rates can convince potential clients that your offer, created as a new coach, is tried and tested, thereby reducing perceived risk and encouraging them to commit.

4. Liking:

   Personalizing your offers to align with your clients' values and preferences, and showing that you understand their unique challenges, can make them more likely to accept the offer.

5. Authority:

   Demonstrating your expertise and credentials in your marketing materials can assure clients that your offer is credible and that you, as a new coach, have the authority in your coaching domain.

But these principles are just the start. To truly connect with your audience as a new coach trying to create compelling offers, you need to understand their deepest desires and fears. What keeps them up at night? What are their most sought-after goals? By aligning your offer with these core desires, you're speaking directly to their heart.

Think about the language you use in your offers. It should resonate with your audience. Speak their language, use their words. When you echo their internal dialogue, they feel understood. This connection is powerful in breaking down barriers and building trust.

Another critical aspect for new coaches is timing. An offer that seems out of sync with your prospect's current situation or journey can feel irrelevant, no matter how great it is. Understanding your clients’ journey and presenting your offer at the right time can make all the difference.

Let’s also talk about the power of exclusivity, particularly important when you create an offer as a new coach. Making an offer limited in time or availability can create a sense of urgency. “Limited spots available” or “Offer valid until…” can encourage quick decision-making.

Finally, remember the importance of follow-up. Sometimes, a prospect needs more than one nudge before they take action. Regular, value-driven follow-up can keep you on their radar and gently guide them towards making a decision.

Curious about how to put these principles into action for your coaching business?

Learn to craft offers that not only sound great on paper but feel right for your clients too.

Dive deeper into each strategy and discover more insights in my group coaching program. (Hint: it’s only $27/Month)

Implementing these strategies can be a game-changer in how you approach offer creation and client engagement. As a new coach, it's not just about selling; it's about connecting, understanding, and providing value that resonates with your audience. When done right, your offers will not only attract clients but will also build lasting relationships and a strong coaching community around your brand.